The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively by Nina Amir

Author:Nina Amir [Amir, Nina]
Language: eng
Format: epub
Publisher: Writer's Digest Books
Published: 2014-02-18T00:00:00+00:00

Become an Authorpreneur

You also can help brand yourself as an author by becoming an entrepreneur, or an authorpreneur. Consider turning yourself into a brand, like Nike, which began with a pair of running shoes and expanded to clothing and a variety of other products. If you are like most people, each time you see the “swoosh,” you think, “Nike.” Not only that, you think, “Just do it.” That’s how you want readers to think of you—you want them to associate your name with something meaningful and to know they can come to you for more than just one book or several books; you want them to know you have a variety of products related to those books.

You will make the most money as an author if you become an authorpreneur. If you have developed a trusted brand, then your readers will purchase your books, products, and services because they relate to them and to you—to your image or to your company and what it stands for or means to them. They will know, like, and trust you—and want to buy whatever you offer.

Suze Orman is a great example of an author who has successfully transformed her name into a brand. If you think of personal finance, you think of Orman, and she has a variety of products and services to offer on her website. Dr. Mehmet Oz has become a household name when it comes to personal health. He has ten books in print and a television show. Both Orman and Oz surely make money from their books, but they have done more than that. They have built recognizable brands and businesses around their books, as well as around their expertise, with a wide range of products.

Although novelist Stephen King’s fifty books branded him as a contemporary horror, suspense, science fiction, and fantasy author, he also has five nonfiction books on writing. He writes magazine colums, produces e-book singles, and writes television and movie scripts. In fact, he broke out of publishing when his books began to be adapted as screenplays. Now he writes television shows, like Under the Dome.

Or you could follow Joanna Penn’s lead. She started out with a self-published nonfiction book called Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it! Then she decided to self-publish thrillers under the name J.F. Penn. However, because she blogged about her self-publishing process—and then about the process of also landing an agent—she branded herself as an expert on becoming a self-published novelist and writer entrepreneur—a writerpreneur. Indeed, she has multiple books—three to date in her Arkane thriller series. She also has at least eight different programs for writers who want to learn how to write or publish a book or make money with products related to their books.

Many products based on books fall into the Subsidiary Rights section of a book proposal or contract. These are rights granted to publish or produce in different formats additional works based on

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